Pedro del Hierro

Fall 2012 | Autumn/Winter Collection

Client: Cortefiel – Pedro del Hierro
Date: 2012
Services: Full campaign
Agency:: Revolution
Creative Director:: Alfonso Garcia
Photographer:: Richard Ramos
Art Director:: Lais Kantor
Account Manager:: Paloma Caballero
Account Manager:: Carmen Rivas
Production:: EnriMür

Pedro del Hierro is the most important fashion brand of the Cortefiel Group. Luxury, exclusivity and quality were transmitted over all the season material in a soft transition from the earlier campaigns (considered of questionable execution).

With that in mind, we made a proposition to work with international models and invest in prime producing – led by CP Works and EnriMür Productions – allowing maximum protagonism to the design and its essence.

Besides the art direction, I was responsible for the concept, the production, and the visual identity of online and offline graphic pieces.

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Digital

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