MSN Are you up in it? | Campaign of the new MSN.com launching. Are you up in it? Client: Microsoft – MSN Date: 2011 Services: Online Campaign Agency: DDB Creative Director: Gustavo Montoro Art Director: Pablo Calzado Copy: Douglas Axel Samaniego Creative/Art Junior: Lais Kantor Creative/Copy Junior: Maria Estallo Account Manager: Carolina Lloreda For the presentation of the new Microsoft portal we created a campaign based on the benefits that MSN.com offers to its users. Thus, we presented different characters whom, thanks to the content of the portal, are informed about topics distant from their lifestyle. he campaign was developed through 18 spots, a wide media plan and a magnificent opening party in Madrid. I’ve been a part of all the steps of this project, since the concept and pre-production to the art direction and development of all the advertising material along with Pablo Calzado.